How to Manipulate Social Media

Social media is the most powerful platform for advertising and promotion. From politicians to pop stars, everyone wants to see their likes, views and followers soar. These figures are the primary measurement of influence and acclaim. Many are willing to spend a fortune on purchasing popularity.

In Dhaka, Roise earns three times the average wage by selling likes on Facebook. Some use a special computer program is to generate millions of fake fans.

This malpractise even extends to A-list celebrities. Lady Gaga was recently stripped of 156 million views after YouTube found them fraudulent.

The video sharing site is also an influential form of advertising. Big fashion and beauty brands pay bloggers and vloggers to subtly, yet illegally, promote their products. Certain companies even use social media to fully sabotage their rivals’ reputation.

This immense online dominance shows no sign of relenting. By the time you finish this documentary, 5,000 more hours of video will be on YouTube as well as 93 million more likes on Facebook.


  • Year: 2014
  • Duration: 53 mins
  • Production: Tac Presse
  • Director: Céline Chassé
  • Available Versions: FRA
  • Country of production: France

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