She Started It

SHE STARTED IT gives a new face to the tech entrepreneur: a female face. We follow five women over two years as they build teams, bring products to market, fail and start again.

Through intimate, action-driven storytelling, the film explores the cultural roots of female underrepresentation in entrepreneurship including pervasive self-doubt, fear of failure and risk aversion among young women. It exposes too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.


  • Year: 2016
  • Duration: 84 & 52 mins
  • Production: Nora Poggi, Insiyah Saeed
  • Director: Nora Poggi, Insiyah Saeed
  • Available Versions: ENG
  • Country of production: USA


  • Premiere at Mill Valley Film Festival (2016), Offical Selection: SXSW edu, American Film Showcase (2016-2017), Twin Cities Film Fest (2016), Savannah Film Festival (2016), New Hope Film Festival (2016), BFF (2016), Arts & Cinema ’Women Deliver 4th Global Conference’ (2016), Globedocs Film Festival (2016), Louisville’s International Film Festival (2016), St. Louis International Film Festival, Virginia Film Festival (2016), What if? Women in Film Festival, Switzerland (2019)

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