The air transport sector is struggling, with cut-throat competition, pressure from the environmental lobby, disgruntled passengers, rising energy prices, and the after-effects of the pandemic. It has suffered from one shock after another and is now in crisis.
The skies are opening up again after the Covid 19 pandemic. Traffic in the skies is gradually picking up, but pressing issues remain. After years of low fares, passengers now expect cheap flights, but the aviation industry is almost totally dependent on fossil fuels, leaving it vulnerable to rising oil and gas prices. In an age of global warming, flying is increasingly becoming socially unacceptable.
How can we reconcile the desire for travel, leisure and discovery with environmental responsibility? The industry once represented progress and technological innovation, offering easy access to far flung locations, extended holidays and quick breaks. But now the industry’s main players are facing major financial challenges.
But are we ready to say goodbye to air travel?