Long overlooked, Puglia now attracts millions of visitors every summer. Wealthy investors are snapping up old abandoned farms to transform into luxury hotels and real estate prices have almost tripled in just ten years.
For the average person, investing in Puglia can quickly become a headache. Building permits are di!cult to obtain and the very expensive work can sometimes take forever. Pino Campanella has created a company that helps foreign buyers to realize their projects.
At 25, Simone is the king of Galippoli, the local Saint-Tropez. He inherited a private beach and a nightclub from his father. During the high season, he brings the most popular DJs of the moment to his two establishments frequented by the golden youth of Puglia and tourists.
Another local speciality is orecchiette, a type of pasta. Visitors flock it Bari to photograph the Italian ‘mammas’ who make the pasta in the traditional way on small tables. Some have become social media stars, such as 67-year-old Nunzia, who has over 40,000 followers!
With its towering cliffs and villages perched high on mountain slopes, like eagles’ nests, the Amalfi coast epitomises the Dolce Vita. It became fashionable in the 1950s, visited by Jackie Kennedy and Sophia Loren, and it has never gone out of style.
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