Programmatic advertising systems are responsible for placing the vast majority of digital ads on the web, using sophisticated algorithms to automatically match products with potential customers. Only a handful of big tech and social media companies control this technology, helping sustain their monopoly over this multi-billion-dollar industry.
The Click Trap reveals how this same digital advertising economy is also helping to fuel scams, disinformation, misinformation and extremist hate online, making dodgy and even criminal “content creators” rich in the process.
Drawing on expert testimony, it investigates the real-world impact digital advertising is having on our societies and questions whether there’s a safer and more ethical way to do business.
More than just buildings, these famous homes and hotels are the repositories for extraordinary visions, hopes and extraordinary stories.
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A deep dive into the world of disinformation, exploring how and why it’s spreading at pace throughout the world, and the striking consequences for social cohesion and democracy.
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We spend hours on Facebook, Instagram and Snapchat, seduced by their promise: to be able to share our life and our opinions with the whole world. But this irresistible quest for recognition can quickly turn into addiction, wreaking havoc on our mental health.
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What can be done to minimise the risk posed by big data while maximising the benefits? This report investigates.
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