Big brands have suddenly become environmentally responsible. Or have they? At any rate, they are proudly showing off their newfound commitment in their ads and packaging. Some have even invented “green labels” to grant them more credibility and sell more products. And yet, the activities of these same virtuous, eco-friendly companies calls into question their commitment to the environment. We investigate the world of green marketing and expose the bank that uses Sean Connery and the NGO, WWF, to support its claim of ecological conversion while secretly financing some of the world’s most polluting industrial projects.
Who’s paying the real price for the cheap food in our supermarkets? We investigate the conditions under which three staples - bananas, vegetables and fish - are produced.
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In this investigation, we examine the sugar industry. As well as the epidemic in child obesity, sugar has been linked to diabetes, heart disease, hypertension and many common cancers.
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More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions.
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