Cash Investigation: Green Marketing

Big brands have suddenly become environmentally responsible. Or have they? At any rate, they are proudly showing off their newfound commitment in their ads and packaging. Some have even invented “green labels” to grant them more credibility and sell more products. And yet, the activities of these same virtuous, eco-friendly companies calls into question their commitment to the environment. We investigate the world of green marketing and expose the bank that uses Sean Connery and the NGO, WWF, to support its claim of ecological conversion while secretly financing some of the world’s most polluting industrial projects.


  • Year: 2012
  • Duration: 52 mins
  • Production: PREMIÈRES LIGNES
  • Director: Jean-Pierre Canet and Martin Boudot
  • Available Versions: ENG, FRA
  • Country of production: France

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