The Click Trap

Programmatic advertising systems are responsible for placing the vast majority of digital ads on the web, using sophisticated algorithms to automatically match products with potential customers. Only a handful of big tech and social media companies control this technology, helping sustain their monopoly over this multi-billion-dollar industry.

The Click Trap reveals how this same digital advertising economy is also helping to fuel scams, disinformation, misinformation and extremist hate online, making dodgy and even criminal “content creators” rich in the process.

Drawing on expert testimony, it investigates the real-world impact digital advertising is having on our societies and questions whether there’s a safer and more ethical way to do business.

https://www.theclicktrap.com