Programs

The Click Trap

Programmatic advertising systems are responsible for placing the vast majority of digital ads on the web, using sophisticated algorithms to automatically match products with potential customers. Only a handful of big tech and social media companies control this technology, helping sustain their monopoly over this multi-billion dollar industry. 

The Click Trap will reveal how this same digital advertising economy is also helping to fuel scams, dis- and mis- information and extremist hate online, making dodgy and even criminal “content creators” rich in the process. Drawing on expert testimony, the documentary will investigate what real world impact digital advertising is having on our societies and question whether there’s a safer and more ethical way to do business.

Is it time to regulate online advertising?

www.theclicktrap.com 

PRODUCTION INFO

  • Year: 2024
  • Duration: 85 & 54 mins
  • Production: Polar Star Films & Yuzu Productions
  • Director: Peter Porta
  • Available Versions: ENG, FRA, ESP
  • Country of production: Spain, France

FESTIVALS & AWARDS

  • Hot Docs 2024 (Canada), Docs Barcelona 2024 (Spain), Doc Edge 2024 (New Zealand), Raindance Film Festival 2024 (London)

Related Programs

Legendary Homes and Hotels

More than just buildings, these famous homes and hotels are the repositories for extraordinary visions, hopes and extraordinary stories.

More info

Manufacturing Chaos

A deep dive into the world of disinformation, exploring how and why it’s spreading at pace throughout the world, and the striking consequences for social cohesion and democracy.

More info

#Happy: The Dictatorship of Happiness on Social Media

We spend hours on Facebook, Instagram and Snapchat, seduced by their promise: to be able to share our life and our opinions with the whole world. But this irresistible quest for recognition can quickly turn into addiction, wreaking havoc on our mental health.

More info

Everything We Know About You

What can be done to minimise the risk posed by big data while maximising the benefits? This report investigates.

More info