The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable.
As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree. They were one of the first companies to understand the power of branding. They banned unions, imposed uniform standards of production and established genetic laboratories that ensured identical tomato plantations all around the world.
Today, wherever you are in the world, you can eat the same tomatoes. This film will trace the journey of tomato paste from Africa, Italy, China and America to show the consequences of this global business.
Food production has increasingly become a huge business for a handful of giant corporations. 'Soyalism' follows the industrial production chain of pork and the related soybean monoculture, from China to Brazil through the United States and Mozambique.
More infoIn this film, first-time father and prize-winning journalist Benoît Bringer investigates whether we should still eat meat.
More infoWe reveal how, to impede or halt regulations on certain additives, lobbyists have been working in the shadows for decades.
More info