$avvy

‘Savvy’ investigates the historical, cultural and societal norms around women and money. With incisive humor and captivating honesty, it questions why women often take a backseat to managing their money, and reveals why it’s increasingly critical for women to understand and take control of their personal finances.

56% of women and 61% of millennial women still abdicate major financial decisions to the men in their lives. Women 65 and older are 80% more likely to be impoverished than men of the same age. Meanwhile, low-income women and women of color face heightened barriers to building and maintaining wealth.

‘Savvy’ explores how and why our financial culture sidelines women, and tells a new story about women who are taking matters into their own hands. How do we break taboos around talking about money? Why do financial gender roles persist? How does the lack of financial education in schools deepen inequities? ‘Savvy’ dives into the intersections of money and gender, while offering advice from experts in the field about our shared question: What can I do, right now, to be smarter with my money?

‘$avvy’ celebrates women who are making inroads into the final frontier of gender parity, rallying us all to take an active role in managing our money. The film is an invitation to reflect on our relationships with money, invest in solidarity and resilience, and recognize that liberating our bank accounts is a step toward building the world we all want to live in.