For centuries, diamonds have been the universal symbol of wealth and opulence – synonymous with indestructible love, ever-lasting purity and devotion. Men propose with them, women drool over them. A convenient way of transporting wealth across vast geographies or generations, they also make a popular investment. But with diamonds on sale today for as little as 8€, are they starting to lose some of their lure? How can they be sold so cheaply?
We follow two online diamond merchants, Chloé Guillon and David Sussman, from the Bombay Stock Exchange, the diamond selling capital of the world, to the large, crowded gem cutting factories of Surat and historical diamond district of Antwerp. Discover the manufacturing and commercial secrets of this highly exclusive industry.